I agree with your point about there being a line, but: YES!! ! Advertising has gone too far and is now squarely behind that line.
There is an all out war on our brains going on, and we are losing. Modern advertising and "engagement optimisation" is overwhelmingly insiduous and pernicious. People openly lecture about hacking faults in human psychology to make us buy more and pay higher prices, not to mention the new wave of shameless tracking and targeting. It does not move humanity closer to the stars.
Long live price and value based competition. Down with competition based on dirty psychological tricks.
It's a distraction from your main point, sorry for that. I couldn't let slip the opportunity for a call to arms against advertising.