I don't think he (the "pirat") has an idea of how much time has to be invested in the production of good books. I personally think that books are drastically undervalued and that people are not willing to pay enough for good books which has the consequence that they are either served well targeted bestsellers, which can be produced at that price, or junk. Big publishing companies and bestseller authors don't have that much of a problem selling their books at a lower price so that people are less inclined to download a pirated book.