This reminds me a lot of the documentary "Tickled" which was pretty similar - the person behind the site was mysterious and hard to pin down but basically they wated some footage of people being tickled, they they turned it into pseudo porn and then used it to control the people in the video by threatening to release it to their employer etc.
http://tickledmovie.com/ was the movie. The whole thing was super weird and this has exactly the same vibe.