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> current crop of ads which are usually one of fraudulent, malware, or borderline pornographic.

That doesn't match my experience at all, but maybe you can chalk it up to targeting?

My own experience is that from running adblock all the time, aggressive blocking measures, and disabling targetting/personalisation, I get the absolute worst ads/ad networks when I do get them (for example when Firefox broke all addons a bit ago). Borderline malware, redirecting popup driveby Flash Player installers, it just feels like without enough of an ad profile built up you get whatever trash is left, no major brands or companies

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