It isn't so far fetched. Time Warner is a producer of content and has a large library. It doesn't seem unreasonable for content producers to cut out the middle man and have a streaming service of their own. Disney in particular could very well build a Netflix clone of their content. Aggregated services like Netflix allow for more content and smaller library owner participation, but one wonders at what size of library could $5 a month be justified? How about $10?