The difference between "we should abstain from our moral values because everyone dies anyway in the end" and "we should find ways to pursue our moral values effectively" is substantial. You don't have to be nihilistic to not accept cheap signaling being sold as a solution to real problems.
Few corporations deciding to not do dirty work, just providing their lower-level cloud resources to thousands of smaller firms who will gladly compete for any kind of money -- that does not solve anything.
Stuff like GDPR can change at least something.