Kudos to Hims and Roman. Their branding and comms strategy are on point, and they've tapped into a longstanding insecurity for men. I can't help but feel like this is applying the same sales strategy used often in women's beauty products -- pointing out flaws then selling you a solution -- but with an added premium for discretion and 'hiding your shame.' Then consolidating all your 'shameful' purchases into a one-stop shop by selling hair-loss products? Genius.

I mean, where else are you going to go? Fess up to your doctor? Stand in line at Walgreens? Some shady site on the dark web?