* Don't use enough resources that you make it hard for us to provide good service to other customers. (Saturating the network / filling the filesystem = bad.)
* If you're legitimately using lots of resources, we'll move you around if you start getting near the limits on the hardware you're on, but we won't install new hardware just for you.
And, of course, you're also required to stay within the ToS, which exclude most of the really obvious ways of burning through lots of resources. (Public upload / mirror sites aren't permitted, pirated media is obviously a no-go, and you aren't allowed to use your "unlimited" disk space for content that isn't part of your site.) We've got some $10/month customers who are using insane amounts of resources; so long as they don't expand beyond what we can handle without building new infrastructure just for them, we're happy to keep them on.