Do electric bicycles pose a threat to Tesla (car companies in general)?
E-bikes are unbelievably fun ways to get around.
likewise, one could say that california has a need for SUVs, while everyone only drive them under 30mph in a perfectly paved roads under perfect dry weather, alone 90% of the time, and with a single kid the other 10.
At this point I think the america Lives on pickup truck production is just a fashion indicator that some car manufacturers love to disseminate to help their stock over japanese makers who are not heavy on pickups.
Emissions are also different for trucks, they would not make it as a viable product outside the U.S. due to the purchase and gas price incentives.
The VW Camper Van became a thing as adding seats to the van was a way of evading The Chicken Tax. That bit was a happy accident. You could blame the Germans for America's planet sized carbon footprint, had there not been the Chicken Tax then Americans might be driving cars more aero and fuel saving than these tank sized things. Incidentally some US pickup trucks are Sherman tank sized, albeit not as tall and not as well armed.