Not so. Those who actually go across the border from Brownsville to Matamoros see it; those who fly straight to Cancun do not. It used to be a pleasant trip (through the mid- to late nineties) to go for a day or two, at a reasonable price. Good food, and a great place to buy quality vanilla. Not safe any more; sad. I suppose it makes sense that border towns got hit the hardest, but it's sad for people who enjoyed going across for short trips by car rather than going to expensive resort towns.