I literally just now got the joke: the boring company.
Because they bore tunnels.
Good morning :)
Apparently it took over a year for the coffee to kick in! I just always shrugged and thought it was a cutesy name for a company that did something boring like dig tunnels. I cannot believe that pun escaped me for so long. :)
I wear the hat everyday - a good conversation starter. Some people guess it's an accounting company name.
They are aiming for 1223 kmph (760 mph) on Earth, I wonder how that differs with lower gravity.
Please tell me that is not what Musk really thinks he's doing...