I literally just now got the joke: the boring company.
Because they bore tunnels.
Most of the time, you're right: one is better off going with a solution put together by some other group who made it their core expertise. But if you keep bumping into limits, and have the resources to throw at the problem, you can develop a compelling solution in-house.
It's a bit like the tradeoff (for enterprises) between buying a turn-key solution and going with an opensource project. The latter is often more expensive (once you factor in the cost involved in figuring everything out) BUT will end up much more taylored to your needs—especially if your usage involves controbuting patches to the project.
Why not just "cars"? Teslas with or without FSD capability already use Internet connections for OTA updates, maps, audio. Other manufacturers will likely follow sooner or later. That's a good outlook for any global Internet provider... I'd offer maps, audio services to other car makers in his position, wouldn't you?
EDIT: Sorry for asking a question I guess, what's so wrong I'm getting so many downvotes?
I thought this is the case. Thank you for answering!
Mass production is usually less suited for that.
https://en.wikipedia.org/wiki/Passive_electronically_scanned...
Example pulled from a google search: https://www.fairviewmicrowave.com/sma-8-bit-programmable-pha...
$12,000 (less in quantity ;-)
Starlink isn't meant to compete with that. It's main target markets are remote areas than are not connected by fiber, planes, and boats which are all currently serviced by low bandwidth and high latency geo-synchronous satellites.