Simply because Google has never considered its users "customers" in the first place
Simply because Google has never considered its users "customers" in the first place
Astonishingly enough, even at moderate ad volumes there's still no customer service. You have to start spending truly astronomical amounts of money before an actual rep will attempt to help you with essentially any problem.
So to Google, "actual customer" means "someone spending six figures per month on advertising on our platform". As far as I am aware, even similar spending on other areas (GCP) doesn't warrant "actual customer" status.
It has worked so far, but as soon as the day their technical quality starts to flag, they are probably as good as dead.
My story: I bought the first google tablet. One of the incentives for ordering early was a credit in the google store. I used it to buy books. It turns out that when you depleted the credit enough and wanted to buy something that cost more than the remaining credit, you couldn't apply the credit and pay the rest with your card.
In my case, I had like $11 left on the credit, wanted a $14 book, and couldn't pay the final $3 with my card. For reals.
Some product manager looked at this complete fucking dumpster fire and said ship it. If you can't get the simple things right, like fully spending down a credit, you're not gonna get much right at all.
I usually end up with a gift card from some promo and it always seems to end up with $3.XX left on it. I want to use it up, but hardly anyone supports multiple card payments. Including Amazon.
What they do support, though, is buying a Amazon gift card of custom value, and making multiple payments with that.
I'm sure there is a "right" way to do it but I've never been able to make it work as I want on the first try.