In my experience it's not hard, maybe this is because i'm on a >50 user GSuite Business plan, but it goes like so:
1. admin console, click the question mark in the top right
2. "contact support" button is right on the front page
3. Choose live chat, phone, or email
4. enter your question
5. click "continue to phone" (can't blame them for trying to show relevant helpdesk articles first)
6. call the number and enter the pin
This is better than some customer support solutions, Many will bounce you back to the helpdesk homepage every chance they get, and the only way to actually get support is to email support@ or go to a special page (Tip: /hc/en-us/requests/new will work with most zendesk instances).