Mirimax subcontracted to a fly by night organization that sent 10,000 bogus takedown requests? Great. The damages are 10% of revenue. Since Disney is the parent, that would include Disney theme park tickets, cruise ships, the entire Star Wars franchise, etc.
A 1% revenue hit per 1000 take downs seems completely proportional to me. To go after trolls with no revenue, add in a fine for 10x whatever ad revenue they raked in by camping on the disputed rights.
To make sure these get litigated, make sure the damages go to the victim and their lawyers (not google, etc), and also tack on legal fees.