I never knew American supermarkets were so terrible. I mean, you read about the Amazon grocery stores and get the picture of Europe being far behind.
When I was younger there was no difference between olé’s chocolate and Leo with the exception of the package. It was the same taste and factory producing them.
Aldi Süd seems to be more preffered, however I personally prefer Lidl which is based on similar efficiency concepts.
At least in Germany, where there exist both Aldi and Aldi Süd, quality is not a trait that people would claim that these two differ (they would rather say that the difference lies in assortment).
> Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, Portugal, Spain and Poland, while Aldi Süd operates in Ireland, Great Britain, Hungary, Switzerland, Australia, China, Italy, Austria and Slovenia. Both Aldi Nord and Aldi Süd also operate in the United States with 1,600 stores as of 2017.