P.S. Since you didn't seem to notice, "perhaps" was sarcasm on my part. FriendFeed will most certainly create some additional traffic and/or visibility for the sites it "leeches" off of. It is important, however, to note that traffic != visibility. Sometimes times visibility detracts from traffic because there's no need to visit the source (i.e. Google Maps, YouTube, Scribd, etc.) but other times it creates traffic because the source provides added value (i.e. Thumbnails -> Larger Image, HN Links -> Stories, etc.). It's also worthwhile to note that the former (increase in visibility, decrease in traffic) still has benefits, as your service becomes more well known (creating future traffic). I'll leave you with this: http://friendfeed.com/e/d1ffcc73-040a-5609-6168-993c4549591a