First, you need to look at human attention as a commodity just like gold - available in fixed quantity and everyone wants piece of it. It turns out that FB managed to conquer large portion of human attention after it emerged. This also meant massive attention transfer from news media to FB. However until year ago, FB benevolently gave back significant pie of its attention share to news media by heavily promoting their stories. After last year's WEF meeting, FB took sudden unilateral decision to reduce sharing its attention pie with news media. Several media companies saw their traffic dropped precipitously, sometime cut down all the way to 90%. The management folks at these media companies tried reach out to FB management to appeal but it all fall on deaf ears. The result is the barrage of articles from news media for any and everything they can possibly find on FB. If someone publishes little study on "FB is bad for you" you can count on news media to amplify it all over. If there is nothing new available then media folks get opinion writers to write zero-information articles. It's surreal to see this war for attention playing out between FB and media.