These are from a brand of "human & open luxury". In Silicon Valley, you're not supposed to be driving around a Ferrari or going on cruises like a rich boomer. Instead, you're supposed to have friends on every continent, cooking ingredients (not kitschy souvenirs) from your world-wide travels, a marathon-ready body, and an everything-is-okay smile, deriving from your material self-contentedness and awareness of your luck. It's about becoming a vessel for temporal and social experiences, not someone leashed to a big TV. It's about signifying that you're open to the "best" of what every culture has to offer without sharing any of the pain or trying to make it better, aside from minor improvements to buttons or trying your hand at a hair-brained get-rich-quick scheme couched under a messiah complex. The idea is that these experiences and contact with other cultures are "human", but they're also a shallow way to both show off material status.