Granted, I am no longer a salaryman so clearly this wasn't my #1 aspiration in life.
I guess this depends on what someone wants to be recognized for. An interesting question worth asking is why the recognition they are seeking compels them to include their boss as part of their community.
At one of my past employers, my boss and I worked with one another more as peers. The organizational structure was there for the sake of everyone else who needed the place to feel more like a company, and he played that part when he needed to. Otherwise, he and I would interact as though he was just another software developer. Peer recognition is big, and if you happen to have a de jure boss who would rather be a de facto peer, this can be a good cause for recognition from a boss to matter.
You present a concrete alternative in your parenthetical note.
Plus, there are emminently practical reasons why one would like to have a boss think you were very good at what you do. It is an intermediate step to getting other things you want.
It can be an intermediate step, depending on two things: you know what is required for your boss to think you are very good at what you do; and, you know that your boss thinking you are a rockstar is going to lead you to what you ultimately want.
One of the things I've come to discover is that these can actually be opposing forces. It depends on the boss, and on the wants.
The more obvious negative implication is that if your want is to be recognized for your technical talents, and the only way to impress your boss is to compromise those talents, then it is an intermediate step to nowhere.
The less obvious negative implication -- because people do this all the time anyway -- is to believe that impressing your boss will ultimately get you what you want (usually, more money). It really depends on what impresses the boss, and if what it takes to make him think you are productive is actually what makes you productive. If not, you are paying for image capital by charging against economic capital. Since customers typically only trade in terms of economic capital, enough of this will result in things turning very bad very rapidly.
Granted, there are other aspects here as well; whether or not the company keeps profiting in spite of it own internal obtuseness, for instance. My point is, unless the boss is clairvoyant and nonpartisan, this levies a cost against all parties involved. Sometimes, that cost is enough to prevent anyone from getting what they ultimately want, because the company busts.
I realize that this may not be the perspective you took when you wrote this, but similar things I've heard from others who took this stance and meant precisely what I am arguing against: if my boss loves me, then I'll win big. That model doesn't seem like the sure bet corporate folklore makes it out to be.
Perhaps, like many other things about work culture, Japan is different. When I look around and see in our corporate culture, I can't help but think the same thing Deming saw in our manufacturing culture: "American management thinks they can just copy from Japan -- but they don't know what to copy!" Maybe we aren't copying and this is just emergent behavior, but we seem sort of schizophrenically halfway between salaryman and cowboy. Either way, I'm perplexed.
Not to take anything away from the value of his writing. It's good to stay engaged and delighted with the fundamentals. If you get bored with the simple things, you'll neglect them and spend all your thinking about novel, peripheral, trivial things that you aren't bored with yet. Making the important things you've known for ten years sparkle and rock again is a valuable contribution.
Don't get me wrong, there's nothing inherently bad about that, but I just lost interest and moved to greener pastures.
That is, they play the part for the areas of the company that need the organizational structure to be comfortable. But, amongst the developers they seem no different than the rest; just as capable, and impressed by the same things.