Wait, we've been self-hosting our own videos for years. It's not exactly rocket science. YouTube is convenient, but what it is doing from a technical standpoint isn't that difficult to do on your own server.
You've left several comments in this thread talking down to people as if they're ignorant about how to write an HTML5 <video> tag on their own web server.
I wasn't the one that downvoted your comment but for some reason, a lot of technical folks like you misunderstand Youtube and how it enables video uploaders. (A previous commenter misunderstands Youtube the same way and my previous reply to it.[0])
There is no self-hosting web server stack to serve videos that charges $0 to the content creator whether it gets zero or 1 billion views. Therefore, repeatedly recommending "self-host your videos" -- completely misses the point.
Consider a corporate giant like Microsoft. Several years ago, they used to self-host their tech videos on channel9.msdn.com.[1] Now they're hosted on Youtube.[2] Obviously, MS is not so technically inept that they don't know how to stream their own videos! They also have billions in cash to prevent "server bandwidth exceeded" errors so cost isn't the issue.
Stop and think about why Microsoft switched to Youtube instead of using their own MS Azure infrastructure. As for the other metaphor of "sharecropper" for Youtube that seems popular... is Microsoft a "sharecropper"? Why or why not?
[0] https://news.ycombinator.com/item?id=18488275
[1] clicking any of the new videos on Microsoft's front page will play embedded Youtube videos: https://channel9.msdn.com/
[2] https://www.youtube.com/user/Microsoft/search?query=build
I do agree with your core message, that video is hard and not something a small player should build their own solution for. But saying video is to hard even for Microsoft seems a bit of a stretch...
[0] https://www.microsoft.com/en-us/build eg https://mybuild.techcommunity.microsoft.com/sessions/77571
We still self-host for countries where YouTube isn’t available (or if something goes down), but for Channel 9 anyway[1], we’ve moved to YouTube because that’s where the audience is and it makes sense to be where our users expect us to be.
This isn’t about video being hard; our internal player is pretty good and works everywhere (which is not true for YouTube). This was a conscientious decision to go to where our audience is. We still have a self-hosted backup for each video, complete with captions in a variety of languages. But we’d heard repeatedly that our users preferred using YouTube to discover content and not being there didn’t make sense. This isn’t true for all Microsoft content, but for our developer focused videos, we want to be where the community is.
[1]: https://channel9.msdn.com
(I was directly involved in the decision to move our developer content to YouTube.)
I actually said the opposite of that. I emphasized that MS had both the technical skill and money to host their own videos and yet they still moved channel9 videos to Youtube. I wanted readers to pause and think about why they did that.
By using Microsoft as an example, I was hoping to break the mental loop of always referring back to "technical issues" as the reason creators choosing Youtube. It's not technical.
He seems to be trying to emphasize the relative triviality of the technical problem from building the MVP absent leveraging "someone else's computers" perspective.
You're talking about the delta and impact created by the fact we've become so dependent on someone else's computer to point us in the right direction to create the visibility and discoverability we want.
The point I think both of you are dancing around, but not hauling out into the light, is these platforms enable the abstraction of the techie work, and allow creators to just publish. Creators are so dependent on not having to do the techie work, that unfortunately, they are left at the mercy of the techie+business platform provider, and as a result, are vulnerable to censorship based on that platform's visibility to the world at large.
Large integrated platforms are cool and all, but at some point, we need to sit down and look at the federatability of these types of communication platforms.
We can't rely on implicit Gatekeepers not being manipulated into acting as amplifiers/dampers as circumstances warrant from their side.
At least that's the vibe I'm getting.
No, not the techie work. In both of my previous comments, I de-emphasized the technical reasons.
Instead, I've tried to emphasize that the killer feature of Youtube for the content creator is the simplifying of finances down to $0 costs for distributing video. Others may argue that "audience & discoverability" is equal to (or more important than) the $0 costs to distribute. That's valid as well.
Since a technical solution of self-hosted video web stack does not solve $0 distribution costs and audience reach, it is irrelevant to the discussion. (Context of discussion was parent comments by fiala__ & ralphstodomingo talking about "scale" and "discoverability".[0])
To add some counterbalance, it does not mean Youtube's "value proposition" of $0 payment for audience reach is always a good deal. An example of this is Netflix. They don't need nor want Youtube's servers to host videos.
>Creators are so dependent on not having to do the techie work,
Again, this type of statement is evidence of techies misunderstanding Youtube.
Even if the content creator hired a techie such as a webmaster to set up a self-hosted video site, it still does not solve the problem that Youtube solves.
Even if you gave a set-&-forget "video hosting web appliance" to a content creator, it still doesn't solve the same problems that Youtube solves.
In both cases of those technical solutions, you've created new problems that the content creator doesn't want to deal with!
The cost of keeping your videos accessible are higher than keeping a typical blog accessible. Storage and bandwidth are obvious ones. How do you get ad networks to monetize your videos, if you want to? How'd you get people to discover your videos, as they are not first-class citizens of a search result page? Where do people even watch videos these days? Everything is on Facebook or YouTube.
You can somehow self-host your videos, but even if you manage to do so, your original purpose for doing it in the first place won't be met, it simply isn't worth it.
Contrast this with Medium, where there are not as many benefits for letting them benefit from your content. Hosting plaintext or markup is trivial, easier to maintain a blog with stuff like Wordpress than to learn how to manage your own server directly to optimize for video. There are a lot of aggregators like HN and Reddit that are populated mostly by blog content, and even if you don't resort to these, your pages are first-class eligible citizens in search results.
Heck, even the policy regarding discussions not being actively shown may hurt your specific type of content. Moderation is tolerable with Disqus, for example.