Why is Googleʼs design so bad then if they have such a tough interview process? Corporate structure/culture kills even best-of-the best talentʼs initiative? I think, what they need is non-conformism. But they donʼt select presumably for non-conformism during interview. They select for obedience. (Just thinking out loud) When Google (having so much resources) will release a product whose UI would make people say, “wow?” Not just the (superior) data-processing capabilities or pretty good hardware.