Apart from being a snarky article, the author does not propose any actual solutions. So what if a few folks try to hack sleep? Whatever floats their respective boats....
This article was very snarky, even for the economist. It seems distinctly below their usual standard of quality with broad generalisations such as the above, seemingly contradicted by an anecdote about Bryan Johnson and others' bizarre sleep practices.
For me this article would have been a lot better if it focused on the sleep tech industry, and applied a more measured and evidence-based approach to its silicon valley criticisms, some of which certainly are relevant and worthy of discussion.
I'd also recommend earplugs and a good blackout curtain.