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"Hyper-palatable" is probably a better label than "Ultra-processed". The problem isn't the processing, the problem is that its just hard to stop eating food like Doritos, chocolate chip cookies, etc. And while I love simple food like lentil soup, yet feel no compulsion to eat more than a serving.

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I once read an article where they interviewed food scientists for something like Doritos and they had very intricate science around foods that don't satisfy you so you keep eating. In one sense it was really interesting how sophisticated these foods actually are but on the other hans it's amazing how much damage they are doing to the health of the country.

the article points out that even foods that you might not consider hyper-palatable but are processed, like sausage still seem to follow the pattern.

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