> but the point is that the processed diet drives more calorie consumption
My main gripe with this line of argument is that people rarely take price into account. It's pretty expensive to eat 2,000 calories of fresh food vs. 2,000 calories of junk food. I don't think it's some intrinsic quality of the food that's causing people to gain weight. I think many people who struggle with weight will eat as much as their money can get them, and your dollar goes a lot farther when you're buying junk food.
I also think we have a serious affordability problem when it comes to things like fruits, vegetables, lean meat, etc. People say fruit is cheap and sure, you might be able to get an Apple for $1, but that doesn't get you many calories. You need to fill out your diet with a lot of stuff like rice and beans if you're trying to eat cheap AND healthy. It's even worse if you look at prepared food, e.g. $11 for a 400 calorie salad at Panera. Assuming all your calories come at the same cost, you're spending $1,600 per month on food.
A fresh salad shouldn't be a luxury that only the rich can afford, but that seems to be the current state of affairs.