But forcing a "fairness" doctrine onto the tech world is exactly what the current political parties, who feel like reporting for them has had insufficient deference and whatabout-ism, want to do. Uniformly across the center of the political spectrum most of the US government represents.
Speech Rules enacted democratically by small communities are fine. Speech Rules imposed top down by the owners of infrastructure for communication are not great, but at least customers can make choices about them and it's not so unimaginable to find alternatives. Speech Rules enacted top-down by the executive are impossible to argue with and ultimately one of the most dangerous kinds of authoritarianism. The infosec community can tell you they've been fighting a slow, losing battle against going to jail for saying something that is not illegal to say out loud for some time now.