Microsoft open sources code to give any app Bing-like intelligence
arstechnica.com
arstechnica.com
Also shameless plug: using this tech we released some artificial search sessions as an exploratory dataset. https://github.com/dfcf93/MSMARCO/tree/master/Conversational...
Anyone trying to implement search then either has to be competitive with Google at handling Google-friendly queries, which is probably impossible, or somehow train users.
Thus, offering Bing searches as "good enough" and free to many companies makes a lot of sense.
It would be interesting to see if people adjust how they search on Google vs. Bing, even if unconsciously.