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Yes, and the author acknowledges that twice in the two very first paragraphs. This objection comes up every time any news outlet writes about ad tech or tracking, and it always comes down to the same thing: the people writing articles are not the ones making economic decisions and they can criticise a system even when they’re part of it.

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I can confirm this as I used to work as a developer for a media company. We basically begged our advertisment executive for permission to get rid of that horrible box of semi- to unrelated content which appeared beneath every article. His answer was "No, it genereates too much revenue".

> genereates

This is how you know it's a C-level email.

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