oh god it's the most disgusting of all proteins. can anyone really consume it without any additives? I thought hemp protein was pretty bad, but oh boy does pea take the crown.

Rice protein tastes ok (a bit like mushrooms), but casein and of collagen protein are the only ones that are actually tasty by themselves, just diluted with water.

I really really wanted to like pea protein, but calling it wet cardboard is really doing a disservice to the wet cardboard cuisine.

I fear with this kind of campaign behind it it will now find its way to the majority of shakes and meals and the taste will be just everywhere.