Seems odd to also remove what appear to be signs for retail businesses on the walls of the business itself, but maybe I’m interpreting the before and after images incorrectly.
Those are allowed but have limited dimensions, doesn't matter the size of your storefront you can only have a logo of a certain size, lots of loopholes like the McDonald's M or putting huge logos inside a glass wall but in general it is followed.
I think those were regulated to be smaller? You can see a "SUPER OASIS" (?) sign shrunk from door-size to half-a-window size :)