If this device can run Windows Holographic I think this could be really great. Lenovo already works with Microsoft to run it on some of their budget AR headsets but it is unclear to me whether Microsoft will grant them permission to use it on something that's a more direct Hololens competitor. I get the impression that running their own android-based holographic OS will not be the best though.
Headset VR like this is indeed being evaluated mostly for non-consumer applications right now, including manual labor guidance (think mechanics and surgeons), team collaboration, and 3D design, but the price and capabilities are at least a generation away from being appealing to most companies.
For example, my car has a rear camera, which overlays where you are going depending on the position of the steering wheel. This is reality augmented, but since it feels so natural, nobody thinks about this as AR.
Some go a bit further and overlay imaginary barriers based on the distance of objects near you: https://cnet2.cbsistatic.com/img/gvHEEq5aZgDanoLARwsAzNN66Qk...
But yeah, in general this application doesn't have the kind of impact people are talking about when they say mainstream AR.
I, personally, find that more interesting than VR toy/game I've seen so far.
AR headsets are still a magnitude too expensive.
It’s great and will bring more people to the market but it is still to be seen if that price point for something only a single person can enjoy at a time will be a game changer.
The Oculus on the other hand has to provide not just good ergonomics, but also content that showcases the hardware well.
I had a Galaxy S7 and GearVR headset in 2016. Some of the games were cool like a TRON-style Pong game, but most of the content was awful, stuff like "explore a famous museum", which was all badly optimized, pixelated 3D video.
Even if Oculus launched with a VR version of a product that's known to be highly sticky engagement wise (e.g Fortnite), I don't know if people would go for it. Fortnite is already on every device anyway, are people really so into it that they want to be fully immersed visually when playing?
The mobile market is orders of magnitude bigger than the desktop market ever was.
Once it becomes something that people want without knowing why, then it'll be iPhone level.
It already has. Four of my buddies that play Rocket League almost exclusively have dropped AU$300 on a headset because we showed them Beat Saber at a LAN party, and they haven't stopped playing it since.
[0]https://www.roadtovr.com/monthly-connected-vr-headsets-on-st...
You'll see people randomly using the measurement tools and other "boring" AR utilities all the time now, and then there are games like Ingress, Pokémon Go, and the soon to be released Harry Potter AR game, which all have rather large consumer adoption.
AR is getting so prevalent it's already "boring" or just a part of the user experience for consumers. What that means for eventual adoption of "goggles AR" for consumers is an interesting question. It's probably going to come down to form factor preferences and how many people want their main computing device to be in their pocket versus worn on their head, or how easy it is for the device to "flex" between roles as interest/necessary.