I'm not sure what the issue is. I couldn't find in the article a screenshot of the exact ad (why?) but assuming that it is presenting itself as a pregnancy crisis center than I see nothing wrong. If someone had an unwanted pregnancy there are several things that can be done, abortion is one of them, but there are others. If, let's say, the mother doesn't want the baby because she cannot financially support it, then a charity that can support the baby might be a better solution to the mother than abortion.
Some organizations only offer abortion (planned Parenthood) others don't (the one in the article). Each mother should have the option and knowledge to choose the one that is appropriate for her.