You as the client try to GET /my-receipts/20190512-1 from Fancy Receipt Scanning Service, and content-negotiate with an Accept header to "text/plain" or "image/gif" (e.g. to get a plain copy or a scan). There's no agreed-upon way of communicating links in plain text or GIF, so Fancy Receipt Scanning Service can't serve you a GIF scan of your receipt that links to a product page for every item you bought.

If you accepted "text/html", it could have served HTML that embedded these links within the response body, but you didn't accept "text/html".

It can choose to send links as headers, if it still wishes to communicate links.