Of course, but isn't this marketed to a US audience? You won't name a Hindi product "chut" either. It's common sense.
you know the hindi word for vacation is - chutti.
This is sophomoric funny only if you read it in Roman script.
And it's a classic, hilarious joke repeated among Indian schoolchildren. What's your point?
Well, there you have it. “Coochie” is mainly funny among American schoolchildren. And I doubt that this site is targeting schoolchildren as potential customers.