With these tools, "growth" learned they could inject messaging using javascript to nudge users along instead of working to improve the underlying product. Other teams had NPS scores asking for ratings before the product was even used. Marketing put messaging on their pages to high-jack conversations and push lead-gen for sales. The customer experience and the budget was being pulled in 10 directions.
Unlike the article's issue being a product issue, this issue was an organizational issue. The messaging and tools meant that teams could actively pursue their own goals without working together.