Levi's found a way to make hemp feel like cotton

businessinsider.com

18 pointsclouddrover3 comments

In case you are wondering why that is important (like I did): ‘Hemp uses significantly less water and chemicals than cotton during cultivation.‘

Well, found a way to make a 69%-cotton / 31%-hemp blend feel like cotton, in a denim type fabric. Not much info on how they soften the hemp.

Also, it apparently was a European partner doing the research, but we won't even know which one. Maybe Lenzing?