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Although I'm sure that the NSA do their best, I would bet that Facebook and Google have a much more accurate profile. Not sure if there is a point in making this distinction, though.

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Precisely, when it comes to public companies and government entities, lines can blur and governments do have a track record of introducing laws and regulations to enable access.

Another way of thinking about it is - if the NSA wanted coca-cola's or KFC's secret recipe; They would already have it.

But social media as a whole, is for governmental security services, the greatest invention they never made.

That's likely a large party of why the NSA prioritized gaining access to their data through various programs, some of which have been exposed over the years. And when you're talking about nation states, even minor Hail Mary efforts have access to extensive resources sufficient to represent an entirely new sort of threat model to those companies. I doubt anyone at Google was worried about the risk of the NSA digging up their private fiber cables in the middle of nowhere with a backhoe to tap their internal communications prior to revelations about the program.

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