Twilit has been on an absolute tear over the last 2 years. I wasn’t sure what they would do next to innovate, but their evolution to customer support products, authentication solutions and now this are inspired.
What sets them apart is that, although they are a US company, they think globally. This product is for a global market, just like their app-based push authentication is (the huge market being Europe which has mandated 2FA requirements for finance companies coming into effect). Too many companies build and think about the US as the only market, then try to bring it to other markets which doesn’t always work well.