Some other appealing examples:
Embedded youtube videos could support a navigation to the video page where the video just animated from the embed to its in-page position while continuing to play.
Embedded twitter posts could be clicked on to do the same sort of transition. Really this sort of thing applies to all kinds of media embeds.
Amazon ads could do the same sort of transition to the advertised item.
Basically, this could allow multiple different domains to coordinate to get some of the fluidity that you can build on a single page. Ex. you could develop a federated social network of many different providers (or video sharing or whatever) while retaining the UX of interacting with a single thing.