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Because not all Chinese companies are the same? Some are selling non-brand or fake-brand on Amazon or Taobao, they might just be some factory in rural Guangdong or Zhejiang somewhere, not even a company. Some are actually trying to build a brand and are even controlling retail to avoid the hassles of middle men (Xiaomi).

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My impression is that it is often a series of random companies. A "factory" doing some part, or assembly, might not be larger than a class room. These days you can pretty much just search for something like "tablet factory shenzhen" and see how it is [0]. Of course then there will be larger ones like Strange Parts visits [1], and sketchier ones [2]. And then on top of that will be all kinds of companies doing design, distribution, sales and whatnot.

[0] e.g. https://www.youtube.com/watch?v=AfyAjkPIYyc [1] https://www.youtube.com/channel/UCO8DQrSp5yEP937qNqTooOw [2] e.g. https://www.youtube.com/watch?v=NZh7VfxBmcw

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