There are a ton of individuals and big companies in tech working through standardization bodies to create an identity layer for the internet, that no single organization is in control over. Google is not among them.

A link to the ISO Standard Google is waiting for approval on: https://www.iso.org/standard/69084.html

Examples of organizations working to solve identity problems, rather than compound them:

https://www.weboftrust.info/

https://identity.foundation/