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This seems to be more of a play into the enterprise and public sector markets. Startups have budgets that can vary wildly from month to month, but enterprise and educational departments usually have fixed budgets for the year for each department, and there's little "discretionary" budgeting.

$800/year represents a known quantity that they know won't change in price, and thus it's a lot easier to get approval to get it in the budget.

I saw the "$795/" part and was like no way for $800/month. It seems I skipped over the "year" part.

Right? I came here to post the exact same thing. My animal brain kicked in immediately at the $800 a year and thought "woah, why is it so much?" Then I realized that's just $65 or so year.

*$65 or so a month.

It is much easier for business to pay yearly vs. monthly.

For a smaller company, divying it up per month can help with cash flow.

You should still advertise the monthly costs even if 12 months is the minimum purchase.