Also, at this stage I don't think you should measure success by how many users you get but rather by how happy your users are. I think zapperdapper is spot on with saying you need to find one customer who loves your product. Once you have that customer try using her to find out how to reach similar customers. Which online communities do they belong to? Where do they get their industry news? Can she recommend your SaaS to other potential customers? Can you maybe attend industry events? What sales language does she respond to? In her own words how does she describe her problem and your solution?
Also, if you post a link here, maybe HN can help out?