Fundamentally, SQL is a declarative language for databases, that makes the easy stuff easy, and the hard stuff doable.
If people want to build new front ends for SQL databases, to make it easier to build apps, I can buy that.
But trying to replace SQL as the standard declarative language for data is a fool's errand. You'd have better luck getting developers to switch away from git. People don't use SQL databases because they're fun for developers to hack on, they use them because they solve a business need.
If you want to innovate in the database space, I think you need to provide something that benefits end users (global availability, auto scaling, speed, client syncing ala Firebase, ...).