Conway's Law Is Real

Communication is sometimes called a “soft problem”. It is emotionally rooted, which is used as the rationale to dismiss its importance. It isn’t code, it isn’t tangible, and it isn’t logical. .... Communication is not an engineering problem. And it isn’t a soft problem. It is one of the hardest problems there is.

I'm guessing the author has met people who think "soft = easy", and dismiss it like that.

"Soft vs Hard" isn't equivalent to "easy vs difficult", it's closer to "intuitive vs systematic". (I suspect soft skills are under-valued and under-appreciated because it's harder to fairly measure and evaluate non-systematic traits).

So of course communication is a "soft problem".

It's interesting but whoever put that animated GIF in as the primary image when the story is shared should be shot. How mortifying to text this link to someone and subject them to endlessly repeating animation when they open your message thread.