1. there is beginning to be a serious proliferation of DIY science centers at least in the field of synthetic biology (those guys are capable of doing anything from biochem to cell bio, so they could work on these jobs.) you guys are in a good spot to take advantage of this growing network!
2. the name is just not going to fly. period. change it.
3. my first thought is "bullshit" when i read this, so your first page should basically be a testmonial: the most legit sounding scientist you can find saying how awesome his experience with your thing was. i know you're in beta and you can't do this yet, but remember you will be battling for legitimacy in a notoriously conservative community.
4. a question: what kind of thing do you see people getting done on this site? a certain category of experiments in my field (sequencing, synthesis, etc.) are already commoditized. are you aiming for somewhat more complicated stuff? make it clear.