The article claims that AV1 works since FF 65 but the examples do not work on FF 66.
Edit: as ataylor pointed out, Mac support was added in 66.0 https://www.mozilla.org/en-US/firefox/66.0/releasenotes/
And this is a challenge for a "new" format: if AV1 works on 90% of systems, and GIF works on 100%, then in many cases GIF is the clearly correct solution. Why would I throw away 10% of my money? Why would I ignore 10% of my customers? In many businesses, just a few customer calls because of this could seriously hurt profitability.
edit: I've downloaded first example[1] and video player won't play it neither.
edit2: Firefox 66 works!
[1] https://www.singhkays.com/blog/its-time-replace-gifs-with-av...
Firefox 66.0.5 (64-bit)
on Windows 10