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Facebook’s shadow profile of me does not even begin to hold a candle to Google’s shadow profile of me.

And Google has been monetizing that profile for a lot longer than Facebook has.

So while we're at it we should look at breaking up Google as well.

I only use google for youtube and cloud print. I'd like to break up with the latter but I haven't figured out how (history says google will force this in the near future). YouTube has a lot of great content (mixed in with even more worthless garbage) that isn't elsewhere, so I can't figure out how I'd break up with it.

On the other side, Google is tracking you on a lot of sites unless you use measures to counter it.

True. I wish there was a good way to stop that.

A good AdBlocker (like uBlock Origin) is usually enough. Also the tracking protection of Firefox is not bad.

A custom router can do this for all devices on your network. That is what I use.

Do you carry your router with you all the time to provide a bridge to mobile networks?

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