Bicking isn't saying you should decide exactly what your users want and give them that and only that. (Well, he's not saying to not do that either, if in a situation where that's doable...) He is simply saying that if your final conclusion is "users want more control", then you're copping out. You are giving up on figuring out what your users really want (whether they know what it is or not), and just throwing options at them in hopes that they'll be able to make something out of them. Or at least stop complaining.
Giving your users control isn't bad. Not figuring out why your users are asking for more control is bad.