> To avoid embarrassment
> To avoid persecution
> … sometimes for doing illegal and wrong things
> To keep from having the creeping sensation they left something sitting out that they didn’t want to
> They want to make some political statement against surveillance
> They want to keep things from the prying eyes of those close to them
> They want to avoid being manipulated by bad-faith messaging
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You forgot the two most important ones. Users want their privacy because.
A) they do not trust you.
B) They expect that everything they do, will be used against them. (eg providing an email address will result to receiving spam. Providing personal details to advertisers using them etc).
C) Info they leak, is leaked out forever. Today that might be ok, but circumstances might change tomorrow.
It is a bit dishonest to say that users want privacy because they want to do illegal things. Or that they want to make a statement against surveillance.
Wanting privacy is not a statement, it is an end-goal on its own.
Yes I am missing the point of the article but I had to point the above out.